A Shanghai house for European brands that do not want to arrive generically.

JusTangerine is a Shanghai-based brand management and distribution company founded in 2023, working with European niche fragrance, home scent, skincare and lifestyle brands on entry to and growth in the Chinese market. It combines three capabilities: exclusive distribution and channel management; brand building, PR and content; and regulatory and supply-chain support, including end-to-end NMPA registration, import customs clearance, cross-border e-commerce and dropshipping.

JusTangerine currently holds exclusive China representation for six European brands — Miller et Bertaux, Christian Tortu, AUGUST & PIERS, Monsieur BARBIER, SG79 | STHLM and ANTHÈSE — and has worked with 20 further brands on channel and marketing programmes since 2023. Its strategic retail partner is HARMAY, a Chinese specialty beauty retailer with 30+ stores.

Its founder, a former co-founder of HARMAY, led China market entry for ERNO LASZLO (2015), DERMALOGICA (2017), ARGENTUM (2018) and CHARLOTTE TILBURY (2019–2022) at HARMAY. SG79 | STHLM, first brought to China by the same team in 2017, moved with them to JusTangerine.

What moved to JusTangerine in 2023 was therefore a working group, not a founder with a CV: the brands taken on since are handled by the same people who took SG79 | STHLM through its first Chinese retail years. A brand signing now is not anyone's first China launch.