Channel network
Where these brands actually sell.
Distribution in China is not one channel but four working together: offline concept and department retail, platform e-commerce, content platforms, and private-domain membership.
Strategic retail partner
HARMAY
A Chinese specialty beauty retailer and JusTangerine's strategic retail partner. It is the route through which several of the brands reach discovery-led offline retail, and the largest single audience in the network.
30+HARMAY stores
60,000+daily online visitors
4.5m+followers
6m+members
4,500+private communities
3.6purchases per member per year
Retail
Tmall Fragrance
3stores
250+sqm per store
Hangzhou · 2025
first store
JusTangerine works with Tmall Fragrance on its offline retail roll-out. The brands it represents are stocked in these stores.
Offline
- Tsutaya Books
- city'super
- LAPORTE
- B1OCK CONCEPT STORE
- LOFT
- the balancing
- hAo mArket
- aaddd
- SYCA
- ArtPiece
- OnTheList
- sib.
- 神选爱物
Content & platform
- RED / Xiaohongshu
- Douyin
- celebrity and KOL partnerships
Private domain
- WeChat Mini Program
- Youzan
- private communities
Also present at Notes Shanghai, China's twice-yearly fragrance fair.
Which channels suit a niche fragrance brand →