Selected for Quality Living

JusTangerine brings European niche fragrance, home scent and skincare brands into China.

Distribution, brand building, and NMPA registration & supply chain — from Shanghai, since 2023.

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6brands under exclusive China representation
20further brands on channel programmes since 2023
Since 2023founded in Shanghai

Who we are

A Shanghai house for European brands that do not want to arrive generically.

JusTangerine is a Shanghai-based brand management and distribution company founded in 2023, working with European niche fragrance, home scent, skincare and lifestyle brands on entry to and growth in the Chinese market.

It currently holds exclusive China representation for six European brands, and has worked with 20 further brands on channel and marketing programmes since 2023.

About the company →

What we do

Three capabilities, under one contract.

01

Distribution

Exclusive China representation and day-to-day channel management across specialty beauty retail, department stores, e-commerce and boutique accounts.

02

Brand building

PR, content production and localisation, design and creative direction, marketing partnerships and events.

03

Supply chain

End-to-end NMPA registration, import customs clearance, cross-border e-commerce, dropshipping and overseas pick-up.

Brands

Exclusive China representation.

All six brands →

Track record

JusTangerine was founded in 2023. Its founder, a former co-founder of HARMAY, led China market entry for four international beauty brands in the years before that — work done at HARMAY.

2015ERNO LASZLO
2017DERMALOGICA
2018ARGENTUM
2019–2022CHARLOTTE TILBURY
The full track record →

Considering China?

Tell us the brand, the category and where you are in the regulatory process.

info@justangerine.com
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