What we do
Three capabilities, under one contract.
Most brands entering China have to assemble a distributor, a filing agent, an importer of record and an agency separately, and then keep them aligned. These three sit together.
01
Distribution
- Exclusive China representation
- Channel management across specialty beauty retail, department stores, e-commerce and boutique accounts
- Recommended retail pricing for China, set here and reviewed by the brand before publication
- Forecasting, stock cover and markdown decisions
Goods are bought outright rather than taken on consignment, so title, inventory risk and the cost of a slow season sit on the China side and not with the brand.
How buying outright changes the exposure →02
Brand building
- PR and media relations
- Content production and localisation
- Design and creative direction
- Marketing partnerships and events
Chinese-language content and visuals are produced here and stay subject to the brand's approval. What gets delegated is execution, not ownership.
What stays under the brand's control →03
Regulatory & supply chain
- End-to-end NMPA filing and registration
- Acting as domestic responsible person
- Import customs clearance and Chinese labelling
- Cross-border e-commerce, customs codes 1210 and 9610
- Dropshipping and overseas pick-up
The registrant named on a filing is the overseas brand owner itself. A domestic responsible person files in that registrant's name — it is an agent, not the holder of the certificate.
Who holds the registration →